PartnershipsUnited StatesApril 20, 2026
Laufey becomes CHAGEE's first North American brand ambassador
The two-time Grammy winner fronts A Sip of Time, a campaign about tea as a daily ritual.
CHAGEE named Laufey its first North American brand ambassador. The two-time Grammy winner, who is half Icelandic and half Chinese, has said tea has long connected her to her family and heritage.
She stars in the A Sip of Time campaign film, set to a remix of her song "Carousel".
On May 2 she played an invite-only set at the Americana at Brand teahouse. The only way in was the Laufey Tea Latte Bundle.
Source: Booking Agent Info
